It’s all the rage: the wild color palettes of the ‘80s, the silhouettes of the ‘70s, and even the trends of the early 2000s are making a comeback. People are hitting up all of the local spots, from specifically vintage stores to regular old secondhand stores.
But that’s a lot more work than many people seeking to follow vintage fashion are willing to do. A lot of people buy their vintage clothing from online shops, where they can browse from the comfort of their own homes. In this way, shoppers are able to find all the vintage pieces they need to craft their perfect look without having to dig.
If you’re reading this, you’re probably interested in being one of the sellers that makes that happen. You want to sell your many vintage finds online. That’s super cool! You’re helping people to express themselves in a challenging world! But getting started can be intimidating.
Here are a few tips to help you get started on your vintage clothing sales:
Create a Brand
Figure out what it is you want to sell. What era are you catering to? Who’s your audience?
Once you figure that out, you’re already on your way. If you determine what, exactly, you’re trying to do, you’re much more able to do it, right? Think about where you’re going with this.
If you’re trying to sell more ‘80s styles, then it’s important to know your ‘80s brands and styles. Or, if you’re more interested in a specific genre of clothing rather than a certain era, you’ll want to cultivate a specific set of styles you carry. Party dresses, business casual—you’ve got it! Just know what you’re trying to do, and you’re already on your way.
Curate Your Stock
On that note, you’re going to need to make sure you’ve got good stock. It’s important that the clothing you sell be in top-notch quality. No holes, no stains, no tears. If your stock isn’t up to scratch, people will notice. You don’t want to be the person who sells poor-quality clothes; that reflects badly on you and your business! So, make sure you’re providing your customers with the best.
You’ll also want to make sure that what you’re providing still fits in with modern trends. Just because people have an itch for ‘00s clothes, doesn’t mean they’re looking for every single thing that was popular then.
One example of something that people are always on the hunt for is denim pieces. Regardless of the era of its manufacture, denim is something that never gets old. Even when it’s well-worn, there’s always an audience for it.
Regardless of how desirable your pieces are, you need to make sure they’re in good repair.
Know Your Platforms
There are different benefits to different platforms. You have a few different options when selling vintage clothing: Etsy, Poshmark, and more. Knowing the differences between these can make or break your business.
Etsy has more of a reputation for vintage pieces, where Poshmark tends to be more modern-trend forward. That doesn’t mean one is better than the other, it simply means that you’ll find a different audience on each platform. Figuring out your audience is key to having a positive (and profitable!) experience with your vintage selling experience.
You don’t necessarily have to stick to a single platform, though. You could potentially crosspost between multiple platforms (let’s say, Etsy, Ebay, and Poshmark), and find different niches within each of them.
Think About Your Packaging
A lot of vintage sellers set themselves apart by packaging their wares up “differently”, somehow. That could mean a lot of things. You might package things in a cute way, or add in some freebies on your orders. A sticker, a pin, some tiny piece of clothing—regardless of what it is, you could really show yourself as a special seller by giving something extra when you make a sale.
Regardless of how you go about selling your vintage finds, what’s most important is that you be “you” about it. You’re making all the decisions here, from what to buy, to what to sell, all the way to how to sell it and package it!
Whatever it is, it’s yours. Embrace that! Whether you’re out there in ‘70s skirts or flapper dresses, you’re making a point, and that’s worth something. So, give a little bit of that energy to the world around you, and look into selling! You might find that it’s not only lucrative, but fulfilling.