An introduction to “clean beauty” philosophy goes like this: if it’s a product that’s going to sit on your skin for hours and hours at a time, day after day, it can’t hurt to upgrade to a formula made without the ingredients you might want to avoid. Case in point: foundation. If you’re the kind of person who wears foundation daily, a natural, clean, and organic foundation would be a great swap to add to your beauty arsenal. You might be thinking: can something natural really be as good as my regular foundation? The answer is a resounding yes, thanks to innovative new formulas and brands like Tower 28, Kosas, Ilia, and more.
Ahead, the 8 best natural foundations for every skin type and concern.